A new three-year deal struck between Tomy and Warner Brothers Consumer Products, the UK toy company will produce figures, games, electronics and role play items, for Deathly Hallows. The agreement includes Britain, Europe, the Middle East and Africa. The company will also have access to a back catalogue of style guides and artwork for each of the films, including the last two.
"We are pleased to be working with Warner Bros Consumer Products on Harry Potter," said Robert Mann, Tomy Europe CEO. "This deal reinforces our strategy of expanding our portfolio to appeal to a broader range of kids. With our parent company's heartland in boys and girls toys, it is a natural progression for Tomy Europe to follow this path - and what better way to do it than with such an iconic licence as Harry Potter."
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