Starting on June 22nd UK cable provider, Sky, will have Half-Blood Prince preview clips and behind-the-scenes footage available which can be accessed using the green button on remotes.
The footage will be available for one week.
Each piece of the ad content will be made available to subscribers via Sky set-top boxes twice a day.
Unlike red button, which allows viewers to access content on request, the green button would require advertisers to book a certain time slot to show their advertisements.
Green-button advertising allows brands to offer additional content lasting up to two hours. TV viewers can press the green button on their Sky remote to book longer-form content into their Sky Guide or to record it via their Sky+ box. They are then prompted by an on-screen reminder when a selected ad becomes available; recorded content can be watched at any time.
Source: The Leaky Cauldron
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