A new article on the decline in DVD sales has been published, along with a new photo of David Yates and Jim Broadbent from Half-Blood Prince and comments about the marketing for the sixth film.
"To keep it fresh, we used all these wonderful moments in the movie -- the trials and tribulations of growing up, these new environments and the urgency of Harry trying to discover more information about who he is and what led to his parents' death," said Sue Kroll, Warner Bros. president of worldwide marketing.
To let audiences know that "Half-Blood Prince" is distinct, Kroll said, the marketing campaign was designed to feel "more contemporary, a little bit more in your face."
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