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Oct25

Bell Media, WB Canada launch Fantastic Beasts and Where to Find Them multi-media partnership

From Bell Media --

Bell Media announced today an extensive multi-faceted campaign in partnership with Warner Bros. Pictures Canada in support of the upcoming film, Fantastic Beasts and Where to Find Them, the highly anticipated film from J.K. Rowling's Harry Potter world. Bell Media's Brand Partnerships team have created an exclusive multi-platform and multi-network campaign running through to "Fantastic Friday," the day of the film's release on Nov. 18.

The campaign, which launched Oct. 11, includes ETALK's Fantastic Fan Competition in search of the film's biggest fan. The contest was promoted via a 30-second on-air spot across various Bell Media properties including: ETALK, YOUR MORNING, INNERSPACE, MUCH, and E!. Two semi-finalists from the competition will appear on ETALK for a Fantastic Beasts and Where to Find Them trivia showdown. The winner will have the opportunity to attend a special press event in Toronto, and enjoy a meet and greet with the cast.

In addition, ETALK's Devon Soltendieck will sit down with director David Yates, Eddie Redmayne, and other cast members in front of a live studio audience for a half-hour special produced in support of the campaign. ETALK PRESENTS: FANTASTIC BEASTS AND WHERE TO FIND THEM premieres on "Fantastic Friday", Nov. 18 at 7 p.m. on CTV.

"Once again, our ongoing partnership with Warner Bros. Pictures Canada has enabled us to roll out an multi-faceted campaign with exclusive, customized content reaching Canadians across the country," said Laird White, Director, Brand Partnerships, Bell Media. "Our campaign provides viewers with once-in-a-lifetime contest opportunities, engaging content, ticket giveaways, and targeted media coverage leading up to the film's theatrical release."

The Fantastic Beasts and Where to Find Them campaign will roll out across multiple Bell Media properties and includes:

  • ETALK and INNERSPACE will feature content leading up to the theatrical release, including interviews with the cast. Additionally, ETALK and INNERSPACE hosts will dress up as inspired Fantastic Beasts characters for Halloween segments.
  • Devon Soltendieck's interviews with the cast will be featured on YOUR MORNING in advance of the film's premiere.
  • A video created by Much Digital Studios' Rayn Magic, inspired by the film, is currently available on his Creator page on Much.com and his YouTube channel.
  • As the film's official radio sponsor, iHeartRadio Canada stations across the country including VIRGIN RADIO (Vancouver, Edmonton, Winnipeg, Montreal, Toronto, and Halifax), CHUM FM, QM FM, Rouge FM, CIOO, and Majic 100 will promote the film's release through on-air, online, and on-site giveaways.
  • CHUM FM will give away two tickets to the film's world premiere in New York City to one lucky listener.
  • CP24 BREAKFAST will present a ticket giveaway to see the film.
  • MUCH and E! will air interviews with the cast and clips from the film.
  • A special Snapchat filter, created by Bell Media's Creative Agency, for Fantastic Friday (Toronto) will be used by ETALK, MUCH, E!, and INNERSPACE hosts.
 
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Oct17

Fantastic Beasts™: Cases From The Wizarding World game coming for Mobile Devices in November

From Warner Bros --

Warner Bros. Interactive Entertainment today announced Fantastic Beasts: Cases From The Wizarding World, a new hidden objects mobile game inspired by the Harry Potter and Fantastic Beasts films. Launching on November 17, 2016, a day before the theatrical release of Warner Bros. Pictures’ highly anticipated new film Fantastic Beasts and Where to Find Them, the game will be available for download on the App Store for iPhone and iPad and Google Play for Android devices.

Developed by Mediatonic, in partnership with WB Games San Francisco, Fantastic Beasts: Cases From The Wizarding World enables players to delve into the wizarding world as new recruits for the Ministry of Magic, visiting familiar locations like the Leaky Cauldron, Diagon Alley and Hogsmeade while exploring all-new magical mysteries. By discovering hidden objects, analyzing evidence, casting spells and brewing potions, players investigate unexplained happenings to uncover and protect the magical creatures at the center of every mysterious case.

“We are delighted to bring fans a new mobile game inspired by J.K. Rowling’s Wizarding World, which invites players to discover their own fantastic beasts,” said David Haddad, President, Warner Bros. Interactive Entertainment. “Fantastic Beasts: Cases From The Wizarding World offers a fun, magical mobile experience to all players.”

Players are able to share their wizarding world experience with friends and fellow recruits by logging into Facebook to see each other’s progress and lend a helping hand. Fantastic Beasts: Cases From The Wizarding World is free-to-play on the App Store and Google Play.

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all platforms, including console, handheld, mobile and PC-based gaming for both internal and third party game titles.

 
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Oct14

Global chance to win flights & tickets to advance Lumos screening of Fantastic Beasts and Where to Find Them

From Lumos --

LUMOS FOUNDATION USA -- author J.K. Rowling’s international non-profit children's organization announces today that movie lovers worldwide will have the chance to win a pair of tickets for the special advance screening of Fantastic Beasts and Where to Find Them at Carnegie Hall’s Stern Auditorium/Perelman Stage on November 12, 2016. The winners also will receive invitations to an exclusive reception with members of the film’s cast following the screening. 

Every $10 donation at www.crowdrise.com/fantastic-beasts-and-where-to-find-them  will count as one entry to the global sweepstakes run through the online fundraising platform CrowdRise to raise money to reunite children and families in Haiti and increase understanding of the harm caused by orphanages.  Funds will also be used to support Lumos’ relief efforts in Haiti and help children and families in the wake of Hurricane Matthew.  Entrants are eligible from almost all countries around the world and flight costs up to $2,500 will be covered for eligible entrants anywhere in the world. Free entry and terms and conditions available here.  

Georgette Mulheir, CEO said "With over 30,000 children in 760 orphanages in Haiti, many of which have extremely poor conditions and are linked to incidences of child trafficking, the need to get these children back to families has been acute for some time.  Now in the aftermath of Hurricane Matthew, our teams are coordinating with other aid agencies to get emergency relief to children and families in the south of the country hardest hit by this disaster.  We are re-directing funds to help with these efforts.  

"Through the generosity of our partners and every one supporting this Crowdrise campaign, we will help some of the country's most vulnerable of children at this critical time in providing them with food, water and medical support, helping to prevent those separated from families being placed into harmful orphanages, and safeguarding them from traffickers who would seek to exploit them."

The much-anticipated screening of Fantastic Beasts and Where to Find Them to benefit Lumos Foundation USA, will start at 6:00pm EST with a conversation between the film’s screenwriter, J.K. Rowling, and Academy Award® winning actor Eddie Redmayne, followed by a screening of the film. 

The special advance screening by Warner Bros. Entertainment in partnership with Harry Potter US publisher Scholastic Inc., will follow the film’s worldwide premiere earlier that week in New York, prior to the worldwide release on November 18, 2016.  On November 18th, Scholastic will publish the Original Screenplay of the film Fantastic Beasts and Where to Find Them by J.K. Rowling in the United States and Canada.

With more than 2,000 tickets sold – the event is part of a comprehensive campaign We Are Lumos Worldwide, supporting programs to help 8 million institutionalized children across the globe return to families and raise awareness of the harm caused by orphanages.  Other events have included an interview with J.K. Rowling streamed live on Facebook, September 17th, which drew over 2 million viewers worldwide, a gala performance of the play Harry Potter and the Cursed Child in London’s Palace Theatre, on September 18th, and the sale of over 19,800 limited edition T-shirts featuring a quote from J.K. Rowling from her Very Good Lives Harvard commencement speech in 2008.

Thanks to the generosity of Warner Bros., Scholastic and Lumos’ 100% Pledge, all funds raised by the Carnegie Hall event will go directly to Lumos’ Families Not Orphanages Fund.  The Fund will help children in the countries where Lumos works to leave harmful orphanages and return to a family life.  No portion of any donation will go to administration, fundraising or overhead costs of the organization.

Over the past decade, Lumos has helped thousands of children who were abused and neglected in orphanages return to family life in Central and Eastern Europe, and more recently in Haiti.  Now in its second decade, Lumos is expanding its work in Latin America and the Caribbean, and other regions around the world with the aim to ensure that by 2050 no child are left in harmful orphanages and all children live in safe, loving families.

 
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Oct11

THE HARRY POTTER™ SHOP will officially open its doors at Heathrow Terminal 5 in November

From Heathrow Airport Media --

The new 600 sq.ft. store will be situated following the security check in Terminal 5 and will open in time for the 18th November release of Warner Bros. Pictures’ highly anticipated Fantastic Beasts and Where to Find Them, an all-new adventure that opens up a whole new era of magic. THE HARRY POTTER™ SHOP will sell items from across J.K. Rowling’s Wizarding World including collectibles, apparel, accessories, gifts, novelties and souvenirs from Platform 9 ¾ at King’s Cross Station and merchandise from the West End hit play ‘Harry Potter and The Cursed Child Parts One and Two’, and newly released products from Fantastic Beasts and Where to Find Them.

The store will be visited by more than 16 million passengers traveling around the globe and coming through Heathrow Terminal 5 each year. THE HARRY POTTER™ SHOP has been produced by Jonathan Sands (Chief Executive of the Harry Potter Shop at Platform 9 ¾ King’s Cross Station) and in partnership with Warner Bros. Consumer Products.

Speaking ahead of the launch of the shop just in time for Christmas 2016, Jonathan Sands of The Harry Potter Shop, said, “We are proud to be opening THE HARRY POTTER SHOP at Heathrow Terminal 5, in partnership with Warner Bros. Consumer Products, and look forward to bringing some of our magic to the UK’s most iconic airport.”

Paul Bufton, Vice President, Licensing and Business Development EMEA, Warner Bros. Consumer Products, said, “Drawing on the huge success of the Platform 9 ¾ King’s Cross Station shop, we are delighted to be able to announce The Harry Potter Shop at Heathrow. This exciting shopping experience will offer fans a wide range of products from souvenirs to collectibles, along with exclusive Platform 9 ¾-inspired products to take on their journeys as they travel the world.”

Heathrow’s Commercial Director, Jonathan Coen, said; “We are really pleased to welcome the new Harry Potter Shop to Terminal 5. Harry Potter is loved across the globe and what better place to enjoy gift and souvenirs from the Wizarding World before our passengers fly to the other side of the world. We hope our customers enjoy everything the new store has to offer as they take a little magic with them.”

 
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Oct03

Harry Potter Franchise To Be Released In IMAX Theatres For Exclusive One-Week Engagement Beginning Oct. 13

From Warner Bros. --

In anticipation of the global IMAX release of Warner Bros. Pictures' Fantastic Beasts and Where to Find Them beginning the weekend of November 18, IMAX Corporation (NYSE: IMAX) and Warner Bros. Pictures today announced that all eight Harry Potter films will screen for the first time in domestic IMAX locations for an exclusive one-week engagement beginning October 13. The event, which will build on the growing excitement surrounding J.K. Rowling's Wizarding World franchise, marks the first time both Harry Potter and the Sorcerer's Stone and Harry Potter and the Chamber of Secrets will be digitally re-mastered into the immersive IMAX® format and released in IMAX® theatres.

Kicking off the weeklong Harry Potter engagement will be a global fan event on Oct. 13 celebrating the upcoming release of Fantastic Beasts and Where to Find Them. Fans attending the event at select IMAX theatres in the U.S. and internationally will be treated to a never-before-seen reel from the much-anticipated new film, as well as in-person appearances by talent from the film at two IMAX locations in London and Los Angeles, a live Q&A and more.

The Harry Potter engagement will screen in IMAX® 2D and also feature additional content from Fantastic Beasts and Where to Find Them, including the exclusive reel from the fan event and specially recorded greetings from star Eddie Redmayne and other talent.

To date, the Harry Potter franchise—which collectively, among the last six films, has grossed approximately $216 million in IMAX theatres worldwide—stands as one of the most successful film series ever released in IMAX. In addition to the first two films in the franchise (mentioned above), the remaining installments include (in order): Harry Potter and the Prisoner of Azkaban, Harry Potter and the Goblet of Fire, Harry Potter and the Order of the Phoenix, Harry Potter and the Half-Blood Prince, and Harry Potter and the Deathly Hallows – Parts 1 & 2—all of which received an IMAX release.

"Harry Potter is one of the most beloved film franchises of all time and is incredibly important to the history of IMAX. Therefore, being able to offer each installment—especially the initial two for the very first time in IMAX—makes this a truly magical event for fans," said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp.

Tickets will be available by means of four separate admission packages: Single Ticket; Day Access (admittance to three or more shows in a single day); Four-Show Access (admittance to four shows any time, any day); and Festival Access (unlimited admittance throughout the event). Packages offered and pricing may vary by theatre.

Event tickets are on sale online and at participating IMAX theatres. Visit IMAX.com/HarryPotter for additional event details, all movie showtimes, and to purchase tickets.

The IMAX release of each film will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

 
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